Benefit changes can drive Medicare Advantage enrollment

In a new analysis, Milliman’s Chris Kunkel and Jordan Pettibon found that Medicare Advantage (MA) members’ behavior is related to benefits that appear on detailed plan summaries and that members take into account more than what they initially see when selecting a plan on the Medicare Plan Finder. While the impact of supplemental benefits on enrollment is not as strong as the impact of the primary driver benefits like PCP copay, Medicare Advantage organizations should be aware of the effect of changing benefits when trying to optimize the most visible ones.