More pharma consumerism?

We’ve seen several interesting examples of healthcare consumerism come out of the prescription drug space in recent years. The Wal-Mart $4 generic program has been well documented and is probably the most prominent example. And now the New England Journal of Medicine has floated a new idea: printing comparative effectiveness information on drug labels. Given concern in certain circles that healthcare reform will install some version of the UK’s National Institute for Health and Clinical Excellence (NICE) in the United States, the union of comparative effectiveness and consumer choice is intriguing for its simplicity.