How can medical homes capture public awareness?
The New York Times considers the perception problem facing medical homes. Here is an excerpt:
Call it a P.R. issue, an information disconnect or simply an unfortunate choice of a name, but in all the discussions about patient-centered medical homes, one group of individuals has been conspicuously missing: the patients themselves. And it’s hard not to notice the irony; in a model of care premised on the strength of the patient-doctor relationship, few people other than doctors and experts are even sure what it is or how it affects their care.
Now, as dozens of pilot projects across the country are transforming traditional doctors’ offices into medical homes and putting this theory of practice to the test, one thing has become apparent: even this most promising of reforms is unlikely to take hold without the active involvement of patients.
If patient awareness is the problem, what is the solution? How about medical home scenarios that work. Here’s one: Hypertension.